Are you ready to replace the 9-5 with a flexible schedule and a 6-figure income in an industry that you love?
NEXT SESSION STARTS SEPT 27, 2024!
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NEXT SESSION STARTS SEPT 27, 2024! 〰️
We help licensed estheticians create a thriving esthetics business that generates $100k+ of revenue per year!
AS FEATURED IN
THINK OF THIS AS YOUR BLUEPRINT FOR SUCCESS
✔️ Do you dream of starting your own esthetics business but feel unsure where to start?
✔️ Do you lack the skills that will allow you to charge top dollar for your services?
✔️ Do you want to build a solid clientele base without relying on social media?
✔️ Do you want to gain confidence and design the life of your dreams?
We get it! We were there once too! Through 40 years of combined experience in esthetics, skincare, and all things business, we’ve learned what works…and what doesn’t.
Our comprehensive program is designed specifically for holistic estheticians who are passionate about skincare, wellness, and creating transformative experiences for their clients.
Whether you're fresh out of school, or looking to transition from employee to Boss Babe, our program provides the tools, training, and support you need to thrive in today's competitive market. From business formation, marketing strategies, and branding, to client retention, product selection, and creating the wow factor, we've got you covered every step of the way.
If you’re ready to replace the 9-5 with a flexible schedule and a 6-figure income in an industry that you love, you’re in the right place!
Hi, I’m Dana!
For more than 2 decades I’ve had my hands in every facet of esthetics, including business development, sales, customer service, and training. My passions include learning innovative techniques to enhance my client’s beauty from the inside out, as well as working with aspiring estheticians to help them hone their magic in the treatment room. Over the years I’ve come to realize that esthetics school only gives students the basic knowledge to pass their State Board test, and skincare companies are training estheticians simply to push their own products. There’s little information available about how to actually start, grow, and thrive as a solo esthetics entrepreneur. But I’m here to change that! With my experience as a professional esthetician and business owner, I’m able to provide invaluable knowledge that will get your calendars booked with client’s wanting top dollar services! When I am not obsessing about skincare, I’m spending quality time with my beautiful daughter, House Edit-ing my own house, or cruising the aisles at my favorite store, Target.
We’re sisters with a lifelong passion for business, skincare, and all things wellness.
Hi, I’m Chrissy!
I have over 20 years of experience in business management and bookkeeping, and I absolutely love helping people bring their ideas to life! I know exactly how it feels to be totally overwhelmed with starting a business. Heck, I even know what it’s like to completely fail. But through those experiences, I’ve learned a lot! And I’m passionate about sharing my knowledge through a clear and concise program that will leave you feeling empowered and inspired to make your dreams a reality! When I’m not balancing the books and solving financial riddles, you can find me soaking up the sunshine on the local trails, paddle boarding in the Bay, sipping on matcha, and listening to my favorite tunes.
CREATE A THRIVING, SIX-FIGURE ESTHETICS BUSINESS IN JUST 4 DAYS
Tired of Zoom calls and screens? So are we! That’s why we designed our program to be IN PERSON - because we’re estheticians!
Join us for 4 full days to touch, feel, learn, and laugh in an intimate, hands-on group setting.
We’ll dive deep into the core values of your dream business, help you define your ideal clientele, and understand your true worth. From selecting the perfect skincare lines to designing a service menu that captivates, we’ll equip you with the essential tools to thrive in the competitive spa industry.
Explore the intricacies of pricing strategies, establish vital business boundaries, and unlock the secrets to effective sales techniques and specialty services to easily hit your income goals.
We’ve dedicated two full days to all things business. From permits, licenses, and staying compliant to mastering bookkeeping and taxes, we’ll provide practical insights so you can navigate the start-up phase with confidence.
And most importantly, we’ll teach you how to determine your salary and provide strategies to invest for your future.
Yes, you could spend hours and hours Googling and spinning your wheels trying to figure all of this out on your own. But trust us! You will SAVE SO MUCH MONEY and SO MUCH TIME by investing in your business the right way, from the start.
It’s time to get out of your comfort zone, connect with other amazing like-minded people, and become a badass solo entrepreneur!
Join us for a transformative 4-day journey tailored specifically to holistic estheticians!
DON’T JUST TAKE OUR WORD FOR IT
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![Mackenzie Peterman]()
“Dana’s support is exactly what I needed as a newly licensed esthetician. Her bubbly personality and passion for skincare make me so excited to learn from her. She always has the most knowledgeable answers to my millions of skincare questions, and she makes sure I feel confident in the services I provide at the spa.”
Mackenzie W.
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![Sarah Larson]()
“Chrissy has helped me grow my small business immensely by providing an organized view of my financials that were otherwise hard to understand. Chrissy has extensive knowledge in all current employment laws, small business taxes, and financial information that has been crucial during the past few years. I could not recommend her more.”
Sarah L.
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![Kelsey W.]()
“Dana trained me right out of school and gave me the confidence and skills to become an established esthetician. No matter client or colleague, she is eager to share her knowledge with others. Dana's passion for what she does is contagious and I owe my success to her!”
Kelsey W.
YOUR BLUEPRINT TO SUCCESS
Highlights of our comprehensive program in sunny San Diego!
DAY 1
Spa Business Essentials
• Core values and determining your ideal clientele
• Know your worth and how to sell it
• Choosing proper skincare lines
• Service menu design
• Price points
• Business boundaries
• And much more!
DAY 2
Sales Tools + Specialty Services
• Building the perfect skincare regimen
• Pillar skincare
• Creating value in every appointment
• Facial anatomy
• Understanding lymphatic drainage
• Understanding connective tissue
• And much more!
DAY 3
The Perfect Facial
• Creating the ‘Wow’ factor from beginning to end
• Learn the absolute best facial massage
• How to do a proper extraction
• This will be a super hands-on weekend with demos, mock facial treatments and much more!
DAY 4
Becoming a Solo Entrepreneur
• Business plan basics
• Permits, licenses, + staying compliant
• Bookkeeping and taxes
• Paying yourself and investing for your future
• Marketing, web design, social media, and building your email list
• And much more!
Join us for a transformative 4-day journey tailored specifically to holistic estheticians!
BONUS TAKEAWAYS
You’ll have access to EVERYTHING after the program!
Access to all course modules in Google Drive for life
Access to business forms and templates in Google Drive for life
Access to our three-step revenue calculator to help you determine your income goals forever
Access to Mastering Sales worksheet with scripts for tricky situations so you never get a ‘no’ again
Investing in yourself is by far the best investment you will ever make!
✔️ BECOME AN ESTHETICS EXPERT
Skincare isn’t one-size product/service fits-all and esthetics is becoming more and more competitive. After our program, you’ll be able to stand out from the crowd! Use your increased knowledge and intuition of skin and anatomy to properly communicate your client’s needs, helping guide them to the proper services and skincare regimen to keep them well-paying clients for life!
✔️ SELL WITHOUT SELLING
Let’s face it, few of of us enjoy sales, but to take your esthetics business to the next level, selling is necessary. Whether it’s service upsells or skincare products sales, our program will teach you the tips and tricks to do both with ease. No pushy sales tactics, just client’s actually coming to you, wanting more!
✔️ LEARN WITH ALL YOUR SENSES
While online courses may seem convenient, our industry is all about using our hands. How much can you truly learn about esthetics behind a screen? Our hands-on program is fully immersive so you can leave the distractions at home, learn with all 5 senses, and completely focus on transforming into a thriving solo entrepreneur!
✔️ HAVE A LIFETIME OF SUPPORT
We’ve designed our 4 day program to feel more like one-on-one coaching but for a fraction of the cost. The intimate group setting creates a safe space for personal development no matter what stage of your business journey you are in. You’ll not only receive the support you need from our team beyond the 4-day program, but you’ll also build a community of fellow entrepreneurial estheticians that can offer feedback and motivation to grow your business faster!
ENROLL TODAY
Our comprehensive program is open to only 8 students per quarter. Space is very limited!
PAY IN FULL
$3,250 total
• 40 hours of intimate in-person training
• Daily lunch and morning coffee & tea bar
• All course materials available online for life
SAVE $250!
4 MONTHLY PAYMENTS
$875 each
• 40 hours of intimate in-person training
• Daily lunch and morning coffee & tea bar
• All course materials available online for life
Choose a flexible payment plan!
This is your opportunity to succeed in just 4 days!
FAQs
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Our 4 day business coaching program is for any licensed esthetician who’s ready to make their dream of becoming a solo entrepreneur a reality! All are welcome!
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Each in-person coaching session will take place at Dana’s spa in San Diego, CA. The location is 10 minutes from downtown and the airport, in the quaint neighborhood of Golden Hill. Free street parking is plentiful.
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Our program takes place over 4 consecutive days, from 8a - 6p Fr.day - Monday The program is packed full of all of the details you’ll need to start a thriving solo esthetics business, so you won’t want to miss a minute of it!
Our next session starts Friday September 27. -
This program combines all of the knowledge and experience we have each acquired over 20 years…and it wasn’t always a smooth road. You’ll be able to learn from our mistakes and our aha moments to get your business off the ground the right way from the start. Trust us - this program will save you so much money and time in the long run!
PRO TIP: This program is also a tax deductible business expense!
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This program is an investment in YOU and YOUR DREAMS! It’s natural that some people just won’t get it, and that’s ok. The support you’ll receive by being surrounded by like-minded people in our program will provide the inspiration and confidence you may need to propel your goals to the next level. Once you become an expert in your field - which you will after our 4-day program, we’re certain any naysayers in your life will change their tune ;)
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EVERY piece of information you learn over the course of our in-person program will be available to you digitally, during and afterwards, for life! You can always refer back, and if changes to say, government requirements, are ever made, we’ll alert you after the course. So rest assured, the course contents will be accurate and up to date!